As companies navigate post-pandemic workplace arrangements, Bruce Buchanan has introduced an effective hybrid model at Rokt that emphasizes the value of in-person collaboration. The e-commerce technology company’s co-founder and CEO has established a four-day office schedule that reinforces team unity while incorporating essential workplace flexibility.
Rokt’s foundational approach stems from the belief that physical presence accelerates creativity and strengthens interpersonal connections. This strategy has proven successful, supporting the company’s remarkable 40% year-over-year growth rate. Under Bruce Buchanan’s direction, Rokt has designed an office environment that fosters collaboration through innovative spaces, including stadium-style meeting zones and accessible rooftop work areas.
The company’s day-to-day operations reflect its commitment to collective achievement. Shared daily catered lunches facilitate natural networking, while strategically placed common areas encourage unplanned interactions. Contemporary amenities, including dedicated spaces for nursing mothers, showcase Rokt’s dedication to supporting diverse employee needs.
Employee benefits at Rokt demonstrate an advanced understanding of modern workforce expectations. Staff members receive 20 paid time off days yearly, complemented by an innovative system that rewards active vacation use with five additional days. The company’s holiday approach emphasizes cultural inclusivity, allowing team members to customize their 12 paid public holidays according to personal traditions.
A distinctive element of Rokt’s employment package is its tiered sabbatical program. The benefit initiates at four weeks for five-year employees and progresses to 12 weeks for those reaching their decade milestone. This graduated approach highlights the company’s investment in sustained employee satisfaction.
While adhering to the core four-day office requirement, Bruce Buchanan’s leadership ensures flexibility through quarterly “Work from Anywhere” weeks and weekly remote day options. This framework effectively attracts professionals who value both collaborative settings and schedule adaptability.
Career advancement remains central to the Rokt experience through the LevelUp! Program, empowering team members to pursue external training aligned with their professional goals. Combined with regular mentorship opportunities and direct feedback channels, this emphasis on development supports the company’s sustained expansion.
The Rokt Employee Experience Team enhances workplace culture through varied social activities and seasonal events. These initiatives strengthen team relationships and reinforce the collaborative atmosphere essential to the company’s continued success.
Comprehensive benefits extend beyond conventional offerings, including various leave types, supporting employees through different life stages. This holistic approach demonstrates Rokt’s understanding that professional excellence correlates with personal well-being.
The effectiveness of this hybrid model illustrates how traditional office presence can successfully merge with modern workplace expectations. Under Buchanan’s guidance, Rokt has created an environment where in-person collaboration drives innovation while respecting individual needs for flexibility.
The success of this approach validates the company’s “Better Together” core value, proving that structured collaboration balanced with personal autonomy creates a thriving workplace culture. Through this strategic framework, Rokt continues to attract and retain high-achieving professionals who share its vision for collaborative success while maintaining its impressive trajectory in the competitive technology sector.